Brand & Category Experience

Brand Nexus’ CEO Dan Demaria has had over 33 years experience working on a number of blue chip brands either as an Advertising Agency “suit” or as a Chief Marketing Officer. This category experience includes Digital & Technology, Media, Tourism & Events, Automotive, FMCG, Food and Retail. Dan has worked in Sydney, Hong Kong and Adelaide on mostly national and global businesses.

  • Digital / Technology

    Experience relaunching Telstra BigPond Broadband, LG Electronics and TD Waterhouse Online Share trading.

  • Automotive

    Experience driving Hyundai and FIAT brand advertising and retail for Volkswagen.

  • FMCG - Food

    Experience relaunching “Spring Lamb” for Meat & Livestock Australian, and connecting with youth audiences with OAK and Dare flavoured milks for Dairy Farmers.

  • Media

    12 years experience as CMO for The Advertiser/Sunday Mail/Advertiser.com.au plus 2 years experience running Customer Experience and Content Planning for News Corp Australia nationally. Also 2 months secondment at Foxtel head office at North Ryde while also assisting with the launch of Kayo Sports.

  • Tourism / Events

    Marketing Director for Thoroughbred Racing SA and Regional Account Director for the Australian Tourist Commission based in Hong Kong looking after the pan-Asia business. Also Group Account Director on Tourism NSW.

  • Retail

    Experience driving the retail business for Thrifty Car Rental, HomeWorld II home display village and Stillwell Ford Automotive Group.

  • FMCG

    Experience of production and DM of Colorbond brochures for BHP Steel and advertising for Schwarzkopf hair care, Hasbro games and Double A paper.

Broad experience across a number of different categories and brands

Dan’s category experience includes Digital & Technology, Media, Tourism & Events, Automotive, FMCG, Food and Retail. The benefit of working across a variety of categories and brands is to compare different approaches to the same problem or opportunity or the same approach to a different problem or opportunity.