Trade Marketing / B2B

Trade Marketing/B2B Marketing at News Corp Australia took on an assertive yet fun approach to compare the audience South Australian mastheads The Advertiser and Sunday Mail delivered vs their local media competitors. This approach was then adopted nationally by News Corp Australia.

Trade Marketing and Business-to-Business (B2B) involves a different, more tailored approach. Engaging businesses directly uses similar principles to B2C (Business-to-Consumer) marketing but also has a range of other unique tools available.